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Branding is applied psychology and in this lays its allure and impact. I have written extensively about branding and brand building and I believe there is a key to succeeding at branding as a function of marketing. That key is creativity!
Well creative and innovative branding is something that d Read More

Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

Here's a fab tool that allows you to eliminate the repetitive tasks in your business, and no its not all about auto-tweeting etc. It has some really relevant applications for productivity. Read More

Many have questioned the reliability of direct mail marketing if it is a good way to generate good income for a business. To know more about this, read on to the article below. Read More

Increasing web traffic is one of the most challenging tasks with online business. Here are 11 easy and effective ways to generate targeted web traffic. Read More

Facebook introduced the "People Talking about This" metric a few months ago. It's actually one of the best metrics you can use to gauge your Facebook marketing. Read More

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I'll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar. Read More

There’s a new RSS Reader on the market that has been getting a fair amount of attention since its Christmas launch. Subpug is a useful new (and free!) web service similar to Google Reader that allows you to read all of your favorite blogs and websites in one place. The website is great because it i Read More

Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals to make memorable advertising and branding impressions throughout their local market territory --

Vehicle marketing can becom Read More

In this revealing business podcast, Duct Tape Marketing's John Jantsch interviews me. We discuss my new franchise book, and more. Tough questions are asked. And...answered. Read More