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A week ago, blood was spilled on the floor of the Internet. Last week’s surprise purge of some of the most active users at BlogEngage has brought to the forefront the long-simmering controversy of how social websites decide to delete people’s accounts. Here is the current policy on how Zoomit Canad Read More

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle is Read More

In this episode, David talks about why his business caused him to have a breakdown and what he did to solve the problem. Read More

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Read More

Sales presentations need to be targeted, concise, and strategic in closing. Follow these tips for a more effective sales presentation. Read More

Fostering a productive work environment is an art. How skilled are you? Motivating employees can sometimes be an uphill battle, especially if you employ people from the younger generations (but not always), or if the work you’re having your employees do is boring, monotonous, or otherwise unpleasa Read More

Technology overload? With thousands of different types of technologies available today, it’s easy to fall into this trap. To create a successful road map for your company, you need to be realistic about your tech investments. Read More

I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More

When it comes to list building, it’s not only about putting your offer in front of your visitors. How do you put your offer in front of your commenters? Read More

Adding video to your blog can boost interest, and offer your regulars something a little different. Video on your blog spices things up a bit, and can even make you more relatable and “real” to blog visitors. Read More