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If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

Why do so many small business owners expect marketing to be quick-and-easy one-time event? Statistically, the chances of getting any measurable response from a single ad, postcard, email, etc. are going to be pretty slim. What does it really take to successfully market a small business? Read More

Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Some startups have a new technology, but stick to a tried-and-true business model. Others take an existing product, and give it new life with a creative business model. The most c Read More

Are you studying the trend? This is a question every entrepreneur or business owner should ask him or herself. If you are not ready to study the trend, how do you want to stay ahead of your market?

Before starting any business, you must understand WHY you started it. If you don’t know the purpos Read More

Like people, healthy businesses can become "sick" very fast. Things can change in a matter of months - more of this is likely to happen in the current weak economic recovery. So what are the early signs that your business is in trouble? Read More

Is the design of your website letting you down? Good web content is essential to creating a marketing asset for your business. Even the best content suffers if the design isn't supporting your business. Read More

With more and more people facing layoffs, salary cutbacks, and belt-tightening across the board in this tough economy, the business start-ups are the wave of the future.

Many are turning to bootstrapping as a way to get going with little (or nearly non-existent) capital, the willingness to work Read More

Are all customers equal? Try firing your worst customers and see your business grow. Each Monday we focus on one activity you can do today or over the next week to build yourself a better business. These short, actionable posts will show you what steps you need to take to take your business to the Read More

Project management is not something that is just done my project managers. Small business owners and managers are often required to deliver projects while also managing the day to day business. This can be challenging, but with some simple steps, the job can be easier. Some tips to help you out alo Read More

Social CRM, as a concept, has been around for five or six years now, according to Paul Greenberg and Estaban Kolsky, two analysts interviewed on the subject ... Read More