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Why should you maintain your website along with your Facebook Company Page? Get some insights from Kerry Baldwin. Read More

If you're selling to buyers who could be located anywhere they can get access to the Internet, handling sales tax can require you to be an expert of the rules for each state in which you do business—and possibly even a few foreign countries, too. Read More

When you own a website for your online business, its not all about displaying the web based design to visitors representing the objective of your business only, but the sole criteria lies on your website’s conversion rate of how well you able to convert your customers into potential buyers successf Read More

One of the biggest reasons businesses avoid adopting a social media strategy is fear of attack in a public forum resulting in brand damage. When it happens, it pays to take stock and examine the lessons learned from the experience. Read More

With over 200,000 apps available, there are iPad apps for everything. There are apps for storage, finances, organization, budgeting, business, marketing, networking, cooking, health and fitness, and so much more. Some of these apps, or programs, are geared toward travelers; Read More

In business, being successful is not just about choosing when to seize upon an opportunity; it's not just about knowing how to incorporate the latest and greatest techniques; it's also about realizing when something you're doing isn't working and being able to just let go... Read More

You’ve probably heard of Fiverr, the marketplace for $5 jobs. There are a bunch of SEO-related gigs on the site. I don’t like spending time doing much off-site SEO work, so I decided to try one of these out to see if they were worth anything. The results were actually pretty surprising! Read More

Never one to shy away from controversy, the author takes on the peddlers who resell gift cards for use in employee recognition, sales force incentive, and customer rewards programs.
Bottom line: Gift cards are a poor value, compounded by the industry practice of using "vouchers" that require the r Read More

Our particular ability to remember … and forget is unique to all of us. Some of us never forget a face while being hopeless with names. Others have trouble with appointments or where we left our keys. I often have trouble finding the right word or forget the entire plot of a movie or book. (N Read More

Starting out on an entrepreneurial journey requires that you come up with an idea first. The biggest mistake that people make in the start-up phase is that they magnify everything…the product, the pricing strategy, promotion and distribution. Read More