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Every business has a Chief Financial Officer — the person who has overall responsibility for the financial management of the company. In your business, that person might be you! In a new business, it is not uncommon for the owner to take on all of these duties, but eventually you’ll need to start d Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

The act of trading goods and services may be as old as time, but it is spiking in popularity as of late. So let's say you are a dentist and your dog needs walking. You trade services, don’t exchange money, and the deal is done, no strings attached, right? Wrong. “Not reporting your barter income ca Read More

Here are a few simple ways that you can get your employees involved in helping you market your business on social media. Read More

One of the points that we kept coming back to was Value, specifically referring to the Value of the content you produce in the social media space. We agreed that you don't need to be a Pulitzer Prize winning writer to create content with high Value. Read More

Lior returns to discuss how getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. He says you can optimize your blackberry for business by boosting reception, tethering, extending battery life and apps.

"Getting the most out of your BlackBerr Read More

Thinking about starting a blog but wondering where you’ll get the ideas for all those posts? Maybe you have writer’s block and are looking for ideas? Read More

Get to business more quickly: Quicker Setup and Faster Learning Curve -- Part 8 of the 10 part series: Why You Should Run Your Business Online Read More

Holding employees accountable to their assigned tasks without micromanaging is a classic workplace dilemma that can be difficult to navigate. Here are five creative solutions to keep employees accountable. Read More