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When you think about how easy it can be for your business’s crucial customer, financial and operations data to get hacked into, it’s scary. All it could take is for one employee to click on the wrong link in a spam e-mail, and a virus could infect your whole network. Worse, if key data is exposed, Read More

An interview with Kat Gordon, founder of Maternal Instinct, about the importance of communicating your expertise to your customers. Read More

This survey data shows that 51% of solopreneurs made less than $20,000 in 2010. Nearly 16% lost money. How do you interpret these results? Do they surprise you? If you sell products or services to solopreneurs, how will you respond to this information? Or is the sample size too small for it to mean Read More

For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. But first you should ask yourself if you are prepared for the realities.

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Did you hear the one about Million Dollar Money Drop on Fox? The story has implications on how you should – or, in this case should not – run your social media contests Read More

Building backlinks can be a tedious job. Directory submissions provide little link juice, and exchanging reciprocal links will get you no where fast these days. So what’s the solution? How about a blogger outreach program? The opinions of bloggers are heard and respected by thousands, yet many comp Read More

Do you think the Wizard of Oz would have been nearly as popular if Dorothy had taken the advice of the Good Witch and followed the yellow brick road? Imagine the story line, “And so, Dorothy followed the yellow brick road and nothing happened. The end.” The book would have wrapped up after about Read More

Maybe it’s my age, but I’m finally able to confront the fact that there are a few business lessons that are:

1) Unquestionably true
2) Have been taught to me by mentors, customers and various & sundry successful, experienced executives
3) Have been beaten into me by the relentless force of Read More

Have you made a new year's resolution for your business? A Facebook post from an Australian company provides motivation to think about how you're going to ROCK your own business in 2011. Take the challenge! Read More

Solopreneurs are extremely optimistic about 2011, even as they struggle with cash flow, time management, marketing, and other aspects of running their businesses. Those are among the findings in The Solopreneur Life 2010 End-of-Year Survey. Read More