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In a web world that is now built on the conversations that we have with others, whether that’s via Skype, email, Twitter, or blogging, we need to always be responding to those who reach out to us. As the very relevant saying goes – we love to buy from those who we know, like and trust. In creating Read More

The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then…

Nothing happens. But what could go wrong?

You did t Read More

Becoming self employed after being in employment is not an easy task, by any standards, but if I had to say ONLY one thing… if you have a dream, the energy, the FIRE, to create something and make money from it... Read More

Reading a blog post this week, some of the comments got heated. The post was about ways to say thanks to customers at this time of the year. Two important points were missed by some of the commenters. Read More

Blog Entrepreneur Here I Come - I talk a lot about how you should treat your blog like a business and the benefits that come with that. So I wanted to share my Read More

Accounting financials and reports prepared for internal purposes, particularly for the prevailing management for better decision making is referred to as Managerial Accounting. Read More

So anyway, I was in the shower and thought about something. You see earlier in the day, actually really earlier in the day, like 6am, I was talking to CEO Mark Blinn. He is the CEO of Flowserve, a fortune 500 company based in Irving, Texas. I had NO IDEA who he was or Flowserve for that matter. Read More

A discussion on the future of digital publishing and blogging and a sampling of those who are leading the way (Gary Ardnt, Michael Stelzner, The White Collar Brawlers, Greg Ng, and Ishita Gupta). Read More