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By Caron Beesley. Do you sell products online or over the phone? Did you know the law requires you to honor any claims you make about your shipping policies and proactively notify customers about delays? If you are an online merchant or thinking of becoming one, here’s what you need to know. Read More

Let me start with a question: What is your startup’s story? Read More

Telecommuting isn’t just about working in your pajamas some days (although that is one of the things I enjoy about working from home). It can also save you money, and help the environment. Read More

The second in a four-part series called The Content Guide; learn to write to your core niche while appealing to fence-sitters at the same time. Read More

Improve your sign-ups and landing pages with these best practices. Learn how Act-On can help marketers create landing pages without HTML. Read More

Digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy series, much of social media’s popularity can be linked to its ability to fulfill some of humanity’s basic needs. Read More

A blog will bring more people to your website. A lot more people. And you definitely want more people on your website. Here are three specific ways having a blog adds value to your organization’s website. Read More

Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. One thing they taught us over and over was to avoid diving into unknown waters. You might bonk your head and drown or injure your spine. This truism applies to many aspects of life, including social media. Read More

How much is a typical franchise business? Is there a huge range? How much should today's franchise buyer's budget for? Caron Beesley from SBA.Gov answers questions about franchise costs and more in this post. Read More

Theoretically, every time someone searches for your company or product by name your website should always be in the number one spot. If you weren’t dominating the SERPs for your own brand I’d actually be a little worried because it means that you don’t have a strong online presence or someone else Read More