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To engage properly on social media takes time and effort. Blogging, to me, is one of the most important. However Twitter, Facebook and the other social media outlets all possess value for any business. Time is a factor though and it is more important to engage properly on one than badly on many. Read More

Linkbait has been found to be highly successful in promoting links to websites through the use of relevant, significant and gripping content. Eventually content then holds the key to website success, which will not only improve the sites rating in search engines but also enhance business. Read More

A great discovery sales call is a work of art. But the very best needs analysis sales calls go far deeper. Real understanding comes from asking “why?” Read More

Social media is a powerful way to increase your online brand awareness and the relative low cost of engagement makes social media is the cornerstone of small business marketing strategies Read More

Whether by choice or necessity, many of us today are maintaining multiple income streams. Entrepreneurs and independent contractors in particular seem more prone to this multi-job arrangement. But the question is: how can we juggle all of our duties without dropping the ball? Read More

Graphical display of the various levels of website monitoring that are used to keep ensure that a website is open for business. Read More

A few insights from Dr. Brian Nichol's fantastic article:
*[T]he stress and emotional distress involved in learning to become a manager is largely disregarded as something which individuals should cope with on their own.
*Negative emotions are part of a manager’s experience, and the way he or sh Read More

The whole world is telling you to get online and find some customers. The media won't shut up about Twitter and Facebook so you need a Social Media Strategy, right? Probably. But the Internet is much bigger than Social Media... Read More

How to turn your blog into a meaningful marketing tool that adds value to people's lives whether or not they buy your products. A post by Kiesha Easley Read More

Last week I compiled a big list of Social Media marketing mistakes. I asked each of our staff to contribute five or more, thinking there would be enough overlap to choose a top ten. Not so! Out of over 30 contributions, there were no exact matches, and, even when they were close, our approaches wer Read More