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While big brands and national advertisers are embracing social media in highly visible (and not always competent) ways, the real evidence of its long-term utility is the high rate of adoption by small business owners, who are ramping up spending to reach potential customers in local markets, accord Read More

Billions of dollars are spent every year on marketing in the U.S. A good chunk of this amount is spent on television advertising. Due to the viewer’s ability to skip television advertisements, companies are focusing more resources on guerrilla marketing and product placement campaigns than ever bef Read More

New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials --

In the past, printed marketing pieces often had a short shelf
life... or offered marketers limited space to fully engage or communicate a message.

But now, with Read More

Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page --

Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and Read More

Small businesses are always looking for a new way to drive traffic to their website and generate online sales. Being part of a high visibility distribution channel can help elevate your online presence and enable your business to compete with bigger businesses.


Amazon.com (one of the internet’ Read More

Business-wise, postcards are still effective as direct marketing tool. How to return the most from your investment in postcards design and printing? Read More

Search Engine Optimization is the means by which Websites are improved to gain increased traffic from search engines like Google and Bing. Here's the Small Business Trend review of some very cool SEO tools, some free some paid subscription services, that can really help you improve the SEO of your Read More

Other than the Internet, the most obvious place where people spend time otherwise is on the road. Here's why vehicular advertising is something worth trying out. Read More

Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales --

With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with custome Read More

If you’re looking to add more income streams to your small business, read these three ways you can use technology to boost your bottom line - online consulting, selling information products and promoting yourself as a speaker. Read More