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While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business--

Of course every business is different and can expect different results from different marketing tools, strategies and tac Read More

Some say corporations are people too. True or not, these ideas can help build a company's brand personality by being more personalized in marketing efforts.

Mitt Romney notably stated “Corporations are people, my friend”... Although the issue of whether or not corporations are people too may be Read More

Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility --

A feature story or company spotlight in a leading industry publication is golden for any business. And one of the bes Read More

A company blog acts as an extension of a corporate website to help develop brand recognition, support public relations goals and drive more website traffic.

Company websites tend to be focused on marketing products and services in a structured and formal manner. But depending on the nature of yo Read More

As someone who regularly works from home, I've come up with a checklist of productivity tips that I like to follow whenever I know I'm going to go through a period of working from home. Read More

One technique to improve the chances of your press release getting published is to provide tips and advice that would help the reader. Editors are always looking for valuable info to fill their pages. What they are not looking for is an advertisement disguised as press release. Read More

Facebook ads are a cost-effective way to reach targeted consumers for your business, with the ability to design your own ad, pricing and targeting parameters per advertising campaign --

Facebook ads can be a great way to gain additional exposure for your business and/or promote a Facebook Like c Read More

Find out the benefits of starting a side business. My side business has changed my life, and I bet a side business would do the same for you. Read More

Hey, are you in the throes of Google+ mania, or are you distinctly underwhelmed? I’m definitely in the former camp for a lot of reasons. One of the main ones is its versatility, which is best described by Mike Elgan. Read More