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Advancements in email marketing software services have made cost-effective email campaigns with sophisticated functionality accessible for businesses of any size. Major email marketing services such as VerticalResponse, Constant Contact, and iContact offer easy online access for creating, launching Read More

Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions --

Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company mess Read More

A well-organized website press room gives media representatives vital company information for feature editorials and media coverage. A website press room is also an opportunity for companies to promote recent accomplishments and a company vision to media, customers, prospects and potential invest Read More

HARO founder and publicity junkie Peter Shankman shows you how to get your business noticed in a flash using some simple tactics any small biz can implement. Read More

How to develop and maintain a schedule of blog post and fresh content ideas that are keyword optimized to improve company website ranking on search engines.


By planning ahead with some careful keyword research and a strategic outline of blog post and content ideas, companies can stay ahead of Read More

If you are planning on working from home you should know about these tax benefits for having a home office. Here is what you should know about the benefits of a home office that go beyond the casual dress code and ability to make a snack run to the refrigerator with ease. Read More

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.


Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases Read More

The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and Read More

One of the downfalls of having your own business is that you don’t have the so-called virtual supply closet at your disposal. Software, a separate business line, internet access, web hosting… add it all up and it can get to be a little expensive.

Luckily, with the exponential growth of the web t Read More

This was a piece I originally wrote for AgencySide, and am reposting here as I felt it would provide additional exposure to the idea of PR agencies being backed by SEO support. Read More