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A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is Read More

How to build a marketing promotion that uses QR codes or scan tags with smart phone applications. Review ideas for marketing promotions and campaigns.

Mobile scan tags or QR (“quick release”) codes are like barcodes for a smartphone. When scanned with a smartphone application, users can be linke Read More

If you want to start a business online, which business model should you choose? Affiliate marketing or an online store? Read More

Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn --

Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotion Read More

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! You’re link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall onli Read More

A blog is one of the best ways to reach a wide audience at a reasonable price. Still, it’s harder than it looks. Business bloggers often struggle to find time and inspiration when holding down a full-time job. This post details 12 ways you can encourage your favourite bloggers to keep producing gre Read More

Back in the day writing an eBook and charging $37 or $47 or more wasn't a big deal. With the rise of Kindle though - and the rise of customers accustomed to paying less than $10 for their Kindle eBooks - you have to think harder about how to price your eBook. Read More

The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise --

Many small businesses are finding that the creation of an eBook can be a great way to position themselves as experts in an ind Read More

How to build an integrated marketing plan that uses templates and outlines to develop marketing strategies and tactics in an annual or go-to-market plan.


Whether your business is updating an annual promotional marketing plan or developing a product go-to-market launch plan, starting with a sol Read More

You've gained hungry subscribers eager for another taste of what they get from your blog. When your newsletter arrives, does it taste like spam? How to fix it! Read More