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Recent studies suggest that up to 92 percent of consumers trust word of mouth and recommendations from friends, family and, in this case, the web, over paid media advertisements. Businesses are tapping into that potential by creating user-generated content campaigns. Read More

Throughout time, business has been driven by technology. Let's take a look at some of the innovations that are on the horizon of changing how we operate. Read More

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why. Read More

Launching a content marketing campaign without a strong content development strategy is useless. Build a content marketing strategy with these 10 easy steps. Read More

Long gone are the days when announcing a new book was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Even when you work with a publisher, you cannot count on them doing much publicity for you unless you have a Read More

Believe it or not, principles from gaming and the video game industry can be applied to a variety of small businesses.

1. Make work fun.
2. Allow employees to take risks.
3. Diversity is simply smart business. Read More

With a market cap of $150+ billion and more than 1.23 billion users worldwide, Facebook isn’t just a social network, it’s The social network. Here's a brief history:
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Companies who appear in the top 205% of the employee engagement chart double the net profit of those in the bottom 25% those same companies have 12% higher customer satisfaction. Only around 1/3 of UK employees feel they are actively engaged with their employers. 64% of those asked said they had m Read More

Blogging builds trust, authority and generates leads. If you're not blogging for business, chances are your customers will find competitors who are. Read More

Multiple screens and our "always on" mentality have created a disengaged workforce and according to Gallup, only 13% of employees worldwide are engaged at work. Despite the distractions and frustrations, employees are hopeful for ways in which they can maximize their work. Read More