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Social networking has been alive much longer than most people realize. Beginning with simple emails, it has evolved into a creature used as often by big businesses as the common person. It is everywhere, even in space, and it will continue to grow progressively if it follows its current patterns. Read More

Each year over one million businesses starts in USA alone, that is 2739 businesses each day, 114 each hour and this exclude online start-ups, crazy right!! (not to mention that there were 125 million SME’s around the World in 2010 across 132 economies(3)).
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“Why and how would; an understanding of customers public face help in convincing them effectively?” Good question!

Well actually understanding customers’ public face helps in understanding the real motives of a purchase. Read More

Over the past couple of months, I have spent quite a bit of time at Westminster and in the presence of some of the UK’s leading banking advisors. This included a visit to Number 10 as part of a major policy session on alternative funding. Read More

Self-assessment season has just finished, which means that many small businesses and accountants are breathing a sigh of relief after getting their tax returns successfully filed on time. Read More

Today at Famous in Your Field, we’re going Mythbusters to debunk bad public speaking advice. These are the two tips that get passed out like leftover Halloween candy.

But they’re dead wrong.

Let’s jump into the bad advice and what you should do instead. Read More

You’ve been burning up the virtual air waves, spreading your message and information. How do you take that thirty minute spot and multiply it so that hundreds or thousands more can learn from you?

Here’s how to add some jet fuel to really make that publicity opp take off. Read More

No one likes a generalist.

Think about it: do you want a generalist performing that quadruple bypass on you, or would you hold out for one of the country’s leading surgeons?

If you want to stand out in your industry, you’ve got to narrow your focus. Read More

What would life be for like for you if on a scale of 1-10 (10 being best), you were at an 11 on each of these? Pretty awesome-sauce, right? Read More

Creating engaging headlines is the most important part of copywriting. It’s also the most fun. Don’t be afraid to put a significant amount of mental energy into your headlines… Your title is what audiences recall, even more so than the content itself. Read More