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Social Media isn’t new anymore but there are plenty of dealerships and other businesses that are not delivering a consistent message to their fans/followers. Chances are you’ve heard that Social Media marketing can enhance your business but it’s hard to […] Read More

Your company brand is one of the most vital features of your business and can literally make or break your company. Take a look at Kraft’s recent acquisition of Cadbury for $9.5 billion dollars. This hefty price tag had nothing to do with the market value of the factories, inventory or secret recip Read More

By Amber Alvi

The internet has completely revolutionized the manner in which business was conducted years ago. Likewise, new marketing strategies have also been designed by online marketers to promote their products in order to grasp the attention of online visitors to convert them into potentia Read More

Good philosophy on how to treat your email marketing list. Like people! Go figure. Includes ideas for segmentation and frequency as well. Read More

So how do you leverage social media for brand awareness and sales? How well are you using social media for your business marketing and promotion? The question is not whether your startup is on social media, it's more about getting the best out of your business social media efforts. Read More

Do you know that you can make some money with simple knowledge? Yes. You just need to be an expert in something and share your knowledge with the world. Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co Read More

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More