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Businesses are increasingly intensifying their Facebook and Twitter advertising campaigns, realizing the benefits of reaching out to potential customers on the world’s most popular social media sites. But is it possible that marketers may be missing an important opportunity? Read More

For most entrepreneurs, especially those of new or small businesses, the prospect of SEO is burdened by one major factor: cost. Optimizing for search engines is a long process, and as a result, its ultimate payoff is delayed and uncertain. Paying a fixed rate for your SEO efforts over the [...] Read More

Technology is always changing; if you want your business to survive, you’re going to need to change with it. The past few years have been ripe with exciting changes to how we access the Internet and use technology to improve our own lives, and businesses have responded by developing new tactics to Read More

Google is the undisputed king of online search, and has been for the better part of 15 years. Its popularity and ubiquity are such that nobody “searches” online; they “Google” the information they’re looking for, even when pulling up information in a third party app. It’s easy to see why [...] Read More

Local SEO has been around for a while, but with recent changes to local search ranking factors from the Google Pigeon update, it’s easier and more worthwhile than ever to get involved. Combined with the fact that national SEO is only becoming more competitive with each progressive year, many busine Read More

Business is, at its core, a give-and-take process. The more you invest, and the more you're willing to part with, the more you'll reap in rewards in kind. Read More

Are you still using outdated, ineffective SEO strategies? I’m not talking about black hat SEO strategies that will destroy your site; I hope by this point most business owners have left those behind. I’m talking about strategies that used to be effective, and that many webmasters still do out of [. Read More

It wasn’t that long ago that Google+ was considered the most important social media platform for Search Engine Optimization. Logically, it only made sense. Google is the largest and most influential search engine in the world, and dictates the factors responsible for ranking highly on its platform. Read More

We’ve all had those nights. You have a tight deadline, and need to stay up all night to get it done. You had to stay late for a meeting, and your personal responsibilities take you well past midnight. You didn’t have time to read the new contract, so you’re trying [...] Read More

Are your company newsletters optimized for mobile? If they’re not, now’s the time to get on board. Mobile open rates have never been higher. In fact, according to email analytics company Litmus, the percentage of emails opened on mobile devices has jumped from just 8% in 2011 to 53% in [...] Read More