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If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...] Read More

To start and support your own business, you’ll have to put your career, personal finances and even your mental health at stake. Read More

Google has recently been making a huge marketing push for Google Now. I’ve seen TV ads appearing on primetime shows, banners and billboards across downtowns of major cities, and even taxicab advertisements in Times Square of New York City. One thing’s certain: Google is serious about its app. So, s Read More

What can online-marketing professionals learn about future best practices by studying the search giant’s present pattern of changes? Read More

You may have heard chatter lately about a new social networking site, Ello. The site is currently in public beta, meaning it’s only accessible to those who have been invited. And yet, in spite of being ‘invite only’, the web is aflutter with talk of the network. A quick Google [...] Read More

Google has announced that its latest algorithm update, Panda 4.1, is rolling out this week. According to Pierre Far, a Webmaster Trends Analyst at Google, the update is aimed at better identifying low-quality content, and has already resulted in high-quality small to medium sized sites ranking high Read More

When creating content for a marketing campaign, sometimes your primary goal is to motivate your audience to take action. Whether it’s signing up for an email newsletter, visiting your website or purchasing a product, how do you make your content persuasive enough that the audience takes action? Her Read More

Google is notorious for updating its search engine algorithms on a seemingly never-ending basis, sending search engine marketers scrambling to stay ahead of the newest trends. In an ideal world, the Internet would be a natural, organic ecosystem—and Google is trying to make it that way—but with so Read More

By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorith Read More

A growing business is a clear indicator of success. But success can also lead to a company’s downfall and only those who do their research will reach the next level. Read More