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The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns. Earlier this year I wrote about The Top 7 SEO Trends Dominating 2014, but as we [...] Read More

Content marketing can easily build a brand’s reputation, increase engagement and familiarity with a brand, funnel readers into opportunities for conversion, and serve as a platform to build authority for SEO. But one of the drawbacks of content marketing is the difficulty many marketers find in try Read More

Online search is constantly becoming more sophisticated, and local businesses are in a prime position to reap the rewards of the many recent local-focused algorithm updates—as long as they know how. Google’s goal is to display the most relevant search results with every query, and as a result, they Read More

Entrepreneurship is treacherous ground. You’ll face great risks, from the inception of your company through the growth stage, and even as you stabilize and gain momentum. If you’re going to be successful as a business owner, you need to be prepared for those risks, and address your fears proactivel Read More

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline so Read More

Google is known for changing things often and in unexpected ways. Digital marketers usually keep their eyes focused on algorithm updates—the game-changing alterations to how the search engine giant ranks companies for various search queries—but those aren’t the only updates they should be worrying Read More

It seems like every business in the world has an app, but most of them seemingly exist solely so the company can advertise the fact that it has an app. These apps are usually just reiterations of a website with an updated design, particularly in the case of online retailers. Walmart, [...] Read More

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies Read More

Which networks offer the preferred content format for your audience? Which ones are most likely to result in a positive ROI for your business? Read More

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...] Read More