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It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernable words and phrases and incorporating Read More

Ever since social media started gaining popularity, it’s been a fixation for the business world. Major corporate brands jumped on the idea of interacting with their customers directly in an online environment, and emerging entrepreneurs couldn’t wait to claim their profiles and hope for an explosiv Read More

Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it’s not enough to simply build a landing page and hope for the best. In order to be [...] Read More

Google has been operating internationally for as long as it’s been around, but a recent chain of pullouts—wherein Google has ceased all or some of its operations—in a number of foreign countries has led to confusion and speculation about the search engine giant’s motives. While the pullouts have no Read More

You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar. Marketers are beginning to face the realities of an online environment that’s oversaturated with generic, low-value offers: “Click here to Read More

A new year is upon us, and it’s time to reevaluate our strategies, set a course for our marketing spend, and move forward in the most logical, cost-effective way possible for our businesses. In the world of SEO, you can’t take anything for granted. The landscape is constantly shifting in [...] Read More

This shouldn't be news to anyone: Content is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. The point of common confusion lies with how the content should be generated. Read More

Press releases have been a staple in the search marketer’s toolbox for years, especially since the Panda and Penguin updates of 2011 and 2012. Both updates sought to bring greater quality content and connections to the Web, favoring sites that were affiliated with reputable names and frequent publi Read More

It’s happened to everyone at some point. You take a snapshot of your current keyword rankings and discover, to your horror and confusion, that you’ve dropped significantly for at least one query. It isn’t the end of the world, of course—in most cases these inexplicable drops are only a few ranks at Read More

Failure is not the alternative to success. It’s something to be avoided, but it’s also only a temporary setback on a bigger, more significant course. Everybody encounters failure at one point or another. What truly matters is how you react to and learn from that failure.5 Read More