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We spend a lot of time talking about efficacy of the media channels used in our advertising and marketing campaigns. Far more important than the medium, however, is the audience and the amount of time those people spend with the media channels you’re considering for a campaign.
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There is always someone who has something that you don’t have and that you are going to be forced to compete against. It’s your pet impossibility. Read More

Selling should not be scary for either the buyer or the seller. People just need to apply themselves a bit more and be sellers, rather than just dress up as sellers. Read More

One of the most thrilling moments of a growing small business is the moment you hire someone to work for you. Not a contractor. You've got a full-fledged employee! Yay! Do a little dance... Read More

Online Video is one of the best ways to communicate with customers for a small business owner. It doesn’t need to be elaborate or fancy, just to the point. People don’t read as much any more, so share your message in a video. Great links in here, too. Read More

If you want customers to Return again and again, and Recommend you and your products to others, you must treat them like Royalty. Here are some tips. Read More

I remember reading an Economist article in year 2000 about a possible ongoing dot.net bubble and what I can remember from that article is that I didn’t understand most of it. If you have ever read The Economist in your college years (or even in your 50s), you might know what I mean Read More

Your dream client hasn’t heard of your company, and your company name isn’t widely recognized. Guess what? It’s not what is important. Read More

Social media and networking are two things you'll hear plenty about in small business circles these days. From the way we market to the way we learn more about Read More

Success in sales is found through the execution of the fundamentals. But many salespeople believe success is found elsewhere, seeking it through shortcuts, gimmicks, tips, tricks, and secrets.

If the fundamentals are so easy, why then do we fail to apply them in our sales? Read More