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Over 2,500 years ago, an ancient Chinese military strategist named Sun Tzu wrote The Art of War. In that book lies the answer to how you can grow your online business. In this post, I’m going to talk about what it is and how you can immediately apply it. The result of this mission – if you choose t Read More

Considering going back to school? According to Bloomberg Businessweek, supply-chain management is one of the hottest tickets in B-school. The importance of a properly managed supply chain shouldn’t come as a shock. Read More

A recent study shows that content marketing and email marketing have emerged as two of the most effective lead generation tactics — while social media is getting left in the dust. Read More

Besides the fact that Brad doesn’t believe employees should buy gifts for bosses, and the fact that Jill wishes that regifting was socially acceptable, Jill & Brad discuss their Top 5 gifts that make them, and the recipients, very happy to know each other. Things like food and booze don’t fly for s Read More

As a marketer, there are a lot of things you can do right to build brand awareness, but there are just as many things you can do wrong. Below are 3 brand-damaging mistakes you might be making. Read More

Last week’s Whiteboard Friday from Moz co-founder and blogger Rand Fishkin posed an interesting question: “Is it possible to have good SEO simply by having great content?” I thought this was an excellent topic for conversation as it seems to me that many sites tend to focus on one or the other and Read More

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. Read More

Before you choose an S Corp for your business structure-- or stick with the sole proprietorship you've been using, give the LLC another look. Read More

One of the realities of being an entrepreneur is that you have to keep learning and changing to survive. Everyone on the startup team knows there is no buffer, and no personal isolation from impact based on your job description that can save you. Thus everyone has to make sure they are focusing on Read More

The markup element is coming soon to a browser near you. As business people, an important thing to know is that markup could speed up your website, especially on mobile devices. That would be good for your site visitors. Read More