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Google’s idea of Author Rank will encourage content creators a lot. If you’re a creator of awesome content, you can “claim” all of your content over the internet to be yours. Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More

These are from several of the posts I’ve read this week and I’ve pulled pieces of them all together here in one place. I’ve actually used many of these tips to drive traffic to my site this week so I’m here to vouch that they WORK! Read More

Statistics are fun!... Well, not really.

While we're better able to play around with numbers a lot better these days, data without context will always be meaningless - and potentially dangerous!

Read on to learn why understanding the context of data matters! Read More

If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More

A geo-targeted Internet marketing strategy works by recognizing the IP address of the website visitor and tailoring the experience based on location. Read More

As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More

Almost anything you are currently doing can be delegated or outsourced.

Doing what you’re not good at or what you can pay someone else to do for much less than your hourly rate, is draining the life out of you holding your business back. Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page.

A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform mo Read More