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The first step in managing a return process is to create a fair set of policies that govern product returns. The second step is to communicate your procedures on your website, in your product materials, and even on your wall if customers come into your physical location. Read More

If You Write Sales Letter Copy For Your Site Or Have It Written For You What You See In This Copywriting Critique Could Very Well Save You From The Embarrassment That Comes With Having Few or No Sales Of What You're Offering Read More

Local TV stations and radio shows, hometown newspapers and magazines, and locally oriented blogs are all looking for the same thing: local content. Read More

Some methods you can use to promote your small business, especially if you utilize the Internet to your advantage. Read More

Act-On's Director of Demand Gen has seen first-hand the benefits of marketing and sales alignment. Here she shares what she's learned. Read More

By Joel Libava. Due diligence, the research part of buying a franchise, includes several different things, but there's one thing that you can’t afford to miss. You need to find out if the franchise concepts you’re investigating have a robust online footprint. It’s not that difficult to do. Here’s h Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More

I had the pleasure of being in the company of a man, who has been in business for himself for over 30 years.  And during those 30 years, he’s run his business entirely from his home office.  No brick and mortar, a modest social media and web presence but 2500 square foot home office attached… Read More

Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong. In reality, some risks are good and should be embraced for growth and a competitive edge, while others are bad and should be Read More