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The first introduction I had to Social Media in a business context, was social media marketing along with inbound marketing, which were new concepts to myself, however this made sense to me in a vague way. I began to use social media as a marketing tool and soon realized the value it had brought to Read More

As much as equity crowdfunding stems from the rewards model, the purpose and approach of each differ greatly. For one, rewards-based crowdfunding primarily develops a concept or product, whereas equity projects need to have already gained traction in order to entice investors. Read More

In 2011, Seth Quest raised $35,000 via Kickstarter for his product the “Hanfree,” an intelligently designed hands-free iPad stand. Unfortunately, in the campaign’s aftermath, something went wrong. Quest could not create his product nor ship the incentives, leaving one backer, Neil Singh, who donate Read More

Firstly, as a word of warning, be wary of third-party crowdfunding promotion services. Paying a few hundred dollars for a “guaranteed” success sounds suspect most likely because it is. When campaigns fall into a rut, such services may appear to be the quickest solution, but often this leads to was Read More

1. Create a strong business plan and vision of your idea, outline what your company, product and campaign is all about. The likely hood of achieving crowdfunding success becomes much higher, if you have the ability to clearly show your vision to potential investors. When you show a strong belief al Read More

The primary purpose of any campaign must be clear to the organizer. This is important in crowdfunding as well, knowing this basic element will help you in determining which crowdfunding platform is the best for you. For example, there are very specific niche communities for specialized individuals. Read More

Just across the pond in the UK, another start up has used the power of equity crowdfunding to raise the much needed capital to expand their offerings. Humble Grape has surpassed their initial goal of £250,000 ($450,000 CAD) and is still collecting capital in excess of £330,000 ($615,000 CAD). That Read More

There are thousandsof crowdfunding projects out there and many of them succumb to failure mainly because they do not set the right crowdfunding goals. Most of the projects never achieve their goals due to poor research and overestimation of costs. Organizers have to be fully aware that they need to Read More

The best way to successfully fund your crowdfunding startup is to understand exactly what investors look for when finding entrepreneurs to back. If the person seeking money can get inside their heads and deliver just what they find attractive in a new company or project, the chances that the crowdf Read More

According to last year’s World Bank report, Australia currently trails behind many industry leaders in the number of active crowdfunding portals advertised. That said, Australia does contribute a few excellent platforms, some which have already spread world-wide. Read More