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Crowdfunding perks, sometimes called incentives or rewards, present value to supporters. Commonly, projects arrange a series of six to nine representative rewards – those that reflect their brand or concept. Of all the planning stages, this is among the most distracting. Read More

As the crowdlending industry matures, competition grows fiercer between applicants and investors. This means that candidates must do more than just apply for an online loan; they need to market themselves persuasively to attract the right attention. Doing so requires a basic understanding of rhetor Read More

One of the greatest crowdfunding boons is publicity: a campaign serves as a vessel for both marketing and fundraising. However, not all campaigns end prosperously – some even finish with tarnished reputations. To avoid public and financial ruin, then, one must ask how a project can turn itself arou Read More

In 2013 Q4, Business2Community reported that debt crowdfunding, otherwise known as crowdlending, represented the largest segment of the global crowdfunding market, accounting for just over half of all investments. Moving into this year, many crowdfunding portals expanded their offerings to accommod Read More

By no means is crowdfunding a new phenomenon: It’s a rapidly accelerating industry that continues to discover new applications each day. From healthcare to real estate, IT to literature and business to non-profit, crowdfunding helps projects garner capital at every stage. Yet despite such accessibi Read More

Crowdfunding E-Books as a Campaign Essential

To rectify the aforesaid problems, crowdfunding e-books supply readers with ample information to succeed in the industry. Although numerous blogs do document specific portions of a campaign, crowdfunding e-books have the space to discuss larger themes Read More

CrowdClan has equipped readers with information and advice through their blog, tackling sundry topics related to creating, managing, marketing and tweaking campaigns. With the release of Get Funded, their first crowdfunding e-book, CrowdClan looks not just to synthesize existing resources, but also Read More

Pricing perks is largely relative to both project and portal. As much as statistics can identify averages and bestsellers, the cost of a perk ultimately boils down to its intrinsic and materialistic value. One can calculate materialistic value by factoring in manufacturing, packaging, posting and s Read More

Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published an article that does just this: A crowdfunding veteran highlights the popular mistakes projects make. Appearing on this list – “Forgetting to ask for a donation.” At first, this may seem commonsensic Read More

Michael Ibberson: By offering perks through the website, are you concerned that some projects will take the lazy route and rely solely on what GreedyGiver offers? How important is it for projects to put in the time and create a series of unique, representative rewards?

Apostolos Sigalas: If some Read More