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Peter Montoya and Tim Vandehey, authors of The Brand Call You, explain why you should consider rebranding yourself as a specialist and the steps to take in order to accomplish this brand transformation. Read More

One of the great things about being a B2B marketer is you're pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. Dont forget to post your results in the comments and share this with other fellow marketing pro Read More

Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More

It's a comparison of old and new trends in business which will help entrepreneurs to be able to find their target customers. Read More

As I've studied leadership related silent problems inside organizations and written about them excessively in my book, Without Warning, the answer to the question, “Is she a bully, or just a bold leader?” is really quite simple. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

The ten best articles on trust in business for May Read More

Is there such a thing as a fun franchise business to own? Read More

And what's more, it's Tweetable! Read More

I started making a list of all of the things I'd advise a new startup to do to get things kicked off with a limited budget. As it turns out, there are a lot of tactical steps that individually don't do much, but in aggregate start laying the foundation for much bigger things. So, I thought I'd share some of these things with you. Read More