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Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Wipe away all the fancy words and stuff we talk about in selling, the fundamental question we have to confront is that which is most important to the customer Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More

To Your Heart's Content is a team of copywriting evangelists who speak eloquently about best practices when setting up your online storefront, aka your website. Read More

One of the questions I get asked a lot, and even talked about in a recent HOA, is whether or not businesses should promote themselves on social media. Read More

Working from home, you need to make sure that your home office is conducive to you getting work done. Here are some tips. Read More

Don’t you just love it when people in your community ‘Like’ your posts on Facebook, send you interesting information, and support you when you need help? Yeah, I thought so. I do too.

So it’s no surprise people in your community like this as well. It may be time to give some love to your tribe. Read More

"What I wish I'd known before starting my business." Small business owners share their startup tips, advice, blunders, fixes. Business mentoring at its best! Read More

There is no faster way to burn yourself out and put your business at risk, than to try to do everything yourself. Yes, it's your business. But you can't do everything. There are just not enough hours in a day. A better solution is to delegate some tasks to your employees. That's what you're paying Read More

Most of the time, as in real life, I find one online shopping experience is pretty much like another. There’s no real incentive to repeat buy unless the products are particularly amazing, cheap or difficult to source elsewhere. Which is why I was delighted with my shopping experience at Birdsnest, Read More