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Staple's latest #WhatTheL marketing campaign relies heavily on Twitter, but was is the effect of relying on the public for your content? Read More

Managing Gen Y and Gen Z employee pool is much different from what it was back in our parents and grandparent's time. You need to be more creative. Read More

When it comes to a retail pricing strategy, there are several pricing tricks that have proven influential in inducing the customer to buy. The best thing about techniques I'm about to discuss is that they are not complicated and have been rigorously tested and documented through psychology research Read More

The possibilities for machine learning are vast and over time it will result in smarter technology that will offer great benefits for organisations. Read More

The Lex column in the FT recently reviewed the market capitalisation of Tesla and Fiat. Tesla is bigger at $17bn Vs. Fiat at $10bn. Now some of you may find that bizarre. Fiat sells 5m cars a year and Tesla sells 20,000 (and being a niche brand will never sell 5m). Read More

It’s important for anyone who’s interested in business to have a complete understanding of the franchise business model. That's why I wrote this short, easy to digest post on the model. Read More

I came across an intriguing phrase the other day. Apparently there is such a thing as "premature articulation". Urban Dictionary defines it as... Read More

Social networks have become so common in our lives that we post everything on Facebook or Twitter. As such we also post how we feel and if we feel sick. Read More

The New Year sees many of us stride into the fresh days of January with all kinds of resolutions and ambitions fueling our steps. Given this, it’s a great time of year to give your web marketing a new focus too. Read More

All organisations need leaders. They need leaders to make the team more effective. But teams won’t follow, just anyone.
Teams of people will only follow those individuals who have developed their leadership qualities.

Question: What are the traits that people want to see in their leaders?

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