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Are you struggling to grow your Google plus business page and need some motivation? Google plus has been a sort of Social Media late starter however as it is Google it’s important to be on it. Social Media may seem confusing and time-consuming but it is a must if you wish to market your business ef Read More

By Lewis Evans

Brand management can be a deciding factor in the success of your fledgling company. Yet it often gets overlooked in the mad scramble to get a company up and running, when business planning, product development and fundraising take precedence. All too often, though, I see the fallo Read More

By Claire Roper

List all the buzz words in the online community, and few will get a bigger response than A/B testing. Countless articles, books and lengthy discussions are all dedicated to designing the tests, selecting the test subjects or carrying out the tests, but often no one bothers to exp Read More

Getting people to your site is only half the battle. How you convert them to customers is the truly hard part. If you haven't asked yourself how visitors see your website, now's the time. Read More

It may seem too early (and too hot) to even think about the winter holidays, but if you put it off, you risk not reaping the full benefit of the season. Read More

What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them. Read More

We live in an age where a select number of content publishers can potentially influence the buying decisions of a large amount of people and a single company like Google can shake entire economies when it’s algorithm is updated and for those trying to break through and become more successful online Read More

Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More

By David Neagle

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your p Read More

By Bob Herbold

Recently it was reported that Nokia has been discussing with both Microsoft and Huawei the option of them buying its mobile-phone business. Nokia also recently suspended the company’s dividend. It is clearly panic time at Nokia.

While they traditionally dominated the low-end Read More