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By Ayodeji

First of all, the whole content marketing…what actually is it? Although I’m not here to define things, I just want to make sure we’re on the same page, so here’s my personal way of understanding content marketing: It’s a range of activities revolving around promoting your website (or Read More

By Lori D Wagoner

Not everybody has dollops of confidence at their workplace. Some people hide in a corner getting bogged down by low levels of confidence and a feeling of dissatisfaction with their jobs. This is just one of the reasons for the marked difference in performance of employees acros Read More

By Ivan Dimitrijevic

In today’s highly technological society most marketing is done online, because it is the easiest way to find any kind of information about a company, product, service or brand. Online marketing and advertising have become quite frequent today, precisely because they are an e Read More

Yes, the role of the sales person seems to have changed over the years, but one undeniable truth remains – not everyone is cut out to be in sales. Often times the observable skills of presentation and polish are the only things considered when hiring a new sophisticated sales professional, but the Read More

By Andrew Angus

When working on your first explainer video, you might be focused on the look, style, and attitude of the animated video. Should the characters be male or female? Do we want to try a whiteboard animation style or stick with cute cartoon characters? You’re wondering, “What will do Read More

Bill Liao of SOS Ventures speaks at this month’s ‘Lunch N’ Learn’ event at the NSC Campus.

SOSventures is a venture capital and investment management firm with an 18-year track record of investments in the software, telecommunications, and technology fields. In addition to his full-time role as Read More

By Tirrell Payton

As a business owner you are focused on running your businesses, and those things that fall outside your core strengths are handled by employees, vendors, contractors, and consultants. The job of an SEO Consultant is to focus on SEO so the business owner can focus on running th Read More

By Autumn Dlugoz

Though Google+ is the newest of the big social networks, it has quickly become the second largest media platform after Facebook, boasting roughly 400 million active users. On the plus side, Google+ marketing offers handy features for business that other social media sites do not Read More

By Matthew Goldfarb

It may sound blunt, but it’s the truth: When it comes to brand communication, no one cares about you. They care about your brand, your values, and what your company stands for. That’s why it’s so important to use strategic communication best practices geared at growing your b Read More

By Megan Totka

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy. Read More