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By Megan Totka

A group of hopeful entrepreneurs were grilling Steve Jobs and Bill Gates about how they achieved their success. When one young man took the microphone and directly asked Jobs for his one piece of advice, Apple’s CEO included this gem:

“Any rational person would give up.” Read More

So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from Read More

By Bob Herbold

When a person realizes that they have a particular strength or have accomplished a particular feat, it is a natural tendency for them to look for ways to put that talent or experience to work. Unfortunately, often that tendency causes them to try to tackle all challenges with tha Read More

By AJ Aviado

Making people believe you, convincing them that you are trustworthy, and showing them that you are an acceptable person—these things are very important if you want to earn respect and trust among the big people in the industry. To be accepted, you’ll have to show your best façade. Read More

By Anna Robeson

When it comes to SEM it can be very easy to make mistakes. Especially when you work with a large firm. There are a lot of aspects to be taken into consideration when it comes to search engine optimization and marketing, and in this industry every detail counts. That said, even th Read More

By Tina Samuels

Running a small business means that eventually you will need the services of an attorney. While you may not be able to afford a lawyer on retainer, getting to know a good business law attorney can make life easier. There are many things that you can do on your own without an atto Read More

Is your content marketing a bit too dry? Use these brands as inspiration to inject a bit of creativity in your copy and ad campaigns. Read More

Small businesses have to decide whether the owner will manage the accounting or whether he will outsource it. There are benefits to both; which your company needs will depend on what you’re looking for. Read More

It is possible to get more clients with the characteristics you like and fewer that take up all of your time but don't pay well. Read on to find out how. Read More

Twitter has grown so much it seems that everyone now has a Twitter account. People use Twitter in different ways. They use it as a news feed, others use it to get information and do research while most brands use it as a promotion and customer service platform. Similar to other social networking pl Read More