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In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones. Read More

Do you have a passion to see the world? Do you want to go to India, see the royal palace of Spain, swim in the clear blue waters of the Bahamas, or snap lots of photos of giraffes on your next safari in Africa? How about the Eiffel Tower of France, the gondolas in Italy, or the market streets of Me Read More

Email marketing is an integral part of any marketing strategy. But long gone are the days when a one-size-fits-all ideology was used for roping in new prospects. Email marketers now strategize their marketing approach and like to experiment (A/B test) with different elements to understand what thei Read More

Millennials aren't happy. Here are a few things you can do to create a culture that answers to the needs of each employee in your business. Read More

The two biggest heavy hitters in the digital marketing world are currently Google AdWords and Facebook Ads. Depending on your company and goals, one of these platforms may be more successful for you than the other. However, with both offering such robust options for advertising, how can you decide Read More

Internet marketing is the use of the internet to advertise goods and services. Businesses can employ various tools to market their products or services. These are social media marketing, pay per click, blogging, direct marketing, content marketing and much more. Successful online advertising transl Read More

Content marketing is a proven marketing strategy where people who are selling products or services use website articles or blog posts to attract the attention of readers.

The process starts by determining what people are finding interesting on any given day. You then write and post content to yo Read More

Home Branding How Brand Strategy Can Influence Out-and-Out Creativity
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How Brand Strategy Can Influence Out-and-Out Creativity

The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be Read More

While active marketing is going to promote client growth at a steadier rate than passive attempts, it is also more time-consuming. Therefore, it is important to implement passive techniques to help gain clients without devoting too much time to marketing efforts. If you are looking for ways to pass Read More

Social media marketing is, unarguably, essential for the success of your business. The tips mentioned ahead will not only allow you stay on top of your social media marketing game but will also help you in keeping up with the big-league market competitors. Read More