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The concept of evergreen marketing is becoming increasingly popular in the business world of today. At its core, labeling something as evergreen is a way of saying that a product or concept will have a continuous marketability. If your business is implementing an evergreen marketing strategy, here Read More

Your business has grown to the point where you need to expand. You are ready to scale. However, it is important to make sure you scale your business the right way. The last thing you want is to grow too fast. It’s a mistake many companies make. Read More

Like Millennials, Gen Z shoppers love brick-and-mortar stores. But their real-world shopping choices are greatly influenced by the digital world — specifically, social media. Here are 10 social media moves you should make to get Gen Z into your store. Read More

If your small business uses any electronics, there’s a good chance you go through lots of batteries. Whether you use single-use batteries or rechargeable ones, simply throwing out those batteries when you’re done with them can be extremely harmful to the environment. But there are other options. Read More

While small business owners all across the country are busy sending off checks to Uncle Sam, there are certain states where entrepreneurs are dishing out a whole lot more to their local and state governments.

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Every business has regulations it must follow. But when it comes to businesses involved in cannabis, liquor, or sex, the regulations are piled so high it can be hard to see over the stacks of papers.

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Tax day is normally on April 15th, but this year that falls on a Saturday. Monday is a holiday in Washington, D.C., so that pushes the date back to today… April 18th!

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Well, the year 2017 has kicked in and you need to gear yourself for a new battle in this competitive era. You need to know that the eCommerce industry is shaping up very well and this change is gaining momentum with each passing year. Read More

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers Read More

It’s expected that by the middle of this year, Facebook will begin running out of places to show ads. For advertisers that means it’s going to become more costly to put your ads on the social network.

For that reason, it’s becoming even more important to get a decent return on your Facebook Ads Read More