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Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.

This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these in Read More

There’s a big focus on growth when it comes to small businesses. Bigger is better, right?

Not necessarily. Despite everything that tells you to scale! grow! expand! I’m here to tell you that it is perfectly okay for you to keep your small business small. Here’s why. Read More

It feels as if 2017 is getting off to a roaring start for domain names and the domain name industry. There are many trends to start and follow this year. In addition, you must learn to debunk the domain name myths that are still out there for some reason. Read More

SEO and search marketing play such a major role in the success of all businesses, regardless of industry. Almost every business, no matter the size, has some sort of web presence and they are all competing for a few positions at the top of the Search Engine Results Page (SERP’s).

From producing Read More

In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and Read More

One area that has always been a vocal point of SEO is content marketing. Everybody knows that regular content helps SEO and that a flurry of blog posts can increase website traffic in the short term. Digital marketers have been raving about the value of blogs and news pages for years.

Recently, Read More

Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the Read More

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small Read More

Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up Read More

This guide is for those which are slightly familiar with SEO concepts, have some time on their hands, and would like to allocate money into something other than online marketing agencies. Read More