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A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective bra Read More

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right custom Read More

Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statist Read More

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Read More

Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to Read More

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on Read More

Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes. Read More

Google gets about 78% of the worldwide search traffic, and this is precisely what makes most webmasters focus primarily on ranking in Google, over other search engines. However, Google has really evolved over the past few years when it comes to fighting black hat SEO techniques. Read More

The top management, and even SEO managers, tend to get extremely panicky when the site, or some pages with key content, drop in the search engine rankings. To prevent unnecessary wastage of time, it is best to conduct an investigation into the probable reasons in a logical manner. Here are three us Read More

Conversion rates are always a hot topic in the world of marketing. One of the most widely asked questions is ‘what’s a good conversion rate?’ Well, let’s try and answer that question right now. Read More