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Most small businesses owners share a common challenge: Finding time to work “on” our companies rather than just “in” them. So, how can you get off the proverbial hamster wheel and start spending more time on formulating strategies to help your business grow? Read More

To quit social media with the limited assumption that it has no impact on sales is like saying, “I am not going to answer the phone when a customer is calling. I think it’s a waste of time and it’s not impacting our bottom line.” Read More

Not all websites and website developers are created equal. Unfortunately, there are too many small business owners taken advantage of because they don’t know what they don’t know when it comes to online marketing. Read More

What we learned about writing in school is not the same as writing for the web. What I advise is relevant to anyone looking to refresh their writing style for the web. Read More

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, alone, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. Read More

In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Talk with any business owner and most of them will agree: what we do is very real and it’s also very challenging. We are responsible for everything, including our own paycheck. Entrepreneurs should be given the same respect as anyone who works for someone else. Read More

Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. Read More

I managed to figure out social media management through the school of hard knocks, but it certainly didn’t come easy. It takes more than just updating social media sites. There are so many factors to consider in order for a business to be successful. Read More

Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More