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Marketing by fax is very similar to any other form of marketing in some ways. It is very different in other ways. It is similar to email in that you'll get into legal trouble by hitting on strangers, but it is different in that you can get their attention much easier. Read More

The world is changing. Today’s businesses are global and virtual. Global ecommerce business is now worth more than 1.2 trillion dollars. Be it a B2B or B2C ecommerce site, the dynamics are changing and today’s businesses need more than just good products to survive on the web. Read More

A recent study shows companies that blog are 13 times more likely to generate a positive marking return on investment (ROI) compared to those that don’t. To avoid wasting time and other resources, however, you must have a clear understanding of how and where your blog fits into your sales funnel. T Read More

What is your best advice for a PR that has to manage a media crisis?​ Here's how 26 of us responded...


(Don't panic, by the way.) Read More

To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram. You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels. Find out in this post how to do Read More

To get you started in the right direction, here are four tools that can help turn your WordPress website into a powerful growth engine. Read More

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers. This is one of the very few. Read More

There’s a wrong way to do link-building outreach, and there’s a right way.

The wrong way is to come right out of the blue, with poor grammar and just a please-link-to-me request.

The right way is to tell your story and explain why the website owner should link to you.

But there is also a r Read More

Infographic marketing is one of the most important aspects of creating content and promoting it online. Way too many site owners and brands think that infographic success comes from just having one designed. Unfortunately, can’t be further from the truth. The fact is, without the necessary promotio Read More

The Grammar Monster doesn’t like what he sees in business documents. Let’s publicly flog the worst offenders. Read More