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The Maker’s Mark bourbon distillery in Kentucky seems more like a place for sippin’ on the porch than thinking like a guerilla marketer. But not so. Makers Mark’s Ambassador Program for preferred customers is an example of guerilla marketing done right. Read More

Building a big email distribution list is the most daunting challenge that most small businesses face before executing an email marketing campaign. Yet building a list can be a straightforward process if you apply some of these simple strategies: Read More

Debt is often perceived negatively. Debt can be “evil”, “crippling” and an “unforgiving master”( the last one from the Google query “Debt is…”;). It can suggest a lack of sufficient cash flow and an inability to fulfil your funding requirements. It also an indication of increased risk, as if you Read More

Blogging, especially as a professional, deserves no less respect than any other profession. Much of our learning should happen privately, and we should use our public front to show the most professional image that we can. Here are the 5 deadliest blogging mistakes that almost everyone makes, but sh Read More

One of the best things you can do for your career, or for your business, is to develop your best asset. But what is your best asset? I submit that your best asset is…you! Read More

As certain areas of the economy are beginning to show signs of recovery, many businesses poised to take advantage of this change lack the money to do so. Traditional lending options are unavailable due to their damaged credit ratings. Read More

Bill Gates recently gave a speech at a High School about eleven (11) things they did not and will not learn in school. These lessons are at least as valuable in business as in other areas of life. Read More

Almost every entrepreneur who has been in the market for some time will be faced with the features vs. benefits dilemma tossed at them by well-intentioned marketing gurus. The interesting thing is, as critical as the concept maybe, we have found that only a minority understands the difference. And Read More

The most long-term strategy you could ever have as an online entrepreneur is building your own brand. You need to accept the fact that you ARE your brand. A brand is an asset that lasts a lifetime and it's what's going to give you the ability to successfully launch any business idea or venture you Read More

By way of explaining why he's not a huge fan of a proposed angel investor tax credit, Belmont University professor of entrepreneurship Jeff Cornwall of "The Entrepreneurial Mind" reiterates why a "broad-based tax cut," the kind that leaves more money in the bank accounts of consumers and potential Read More