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There is nothing more devastating than receiving a stream of negative reviews on social media. How do you deal with it? Here are some tips that can help you avoid it. Read More

Patients are adopting social media to interact and shop for practices. But healthcare is still far behind. Here’s why healthcare is failing social media… Read More

Something is missing from your marketing plan and it's called an ideal customer profile. Find out how (and why) you should create one for your business. Read More

Coming up with lots of blog ideas is a challenge. Use this post as inspiration for five different types of blog posts you can write for your ecommerce blog. Read More

This month is all about the trends that are shaping the future of our work as content marketers, and in Episode 132 of the Content Marketing Podcast, we talk about the growing necessity to open our wallets and promote our content.

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Yes, people buy from people, and more to the point people like them. If you want to engage decision makers, act decisively! Read More

You have an idea and with all honesty – you believe it is worth gold!

And thus, you thought of running a crowd funding campaign for raising funds for your idea so that it can take the shape of reality.

And that is how it should be.

Before you start a crowd funding campaign, you need to pla Read More

There are many ways HR can help to improve employee engagement within a business. Many of the strategies are low cost or free and will also improve productivity and employee happiness. Read More

According to a recent report by McKinsey, high-skill knowledge workers spend more than one fourth of their time managing e-mails, every single week. Emails not only take up your time but indirectly can cost your company millions. A pediatrician from the Penn State College of Medicine has found out Read More

Today I wanted to talk about some of the ways people are killing their lists and losing subscribers.

I am sure you do not commit any of these email marketing sins, so this is just for entertainment purposes.

Some are what I've been witness to.

Others are mistakes I've made.

So let's get Read More