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There was a time when SEO or search engine optimisation was all about "shotgunning" one's marketing efforts to all of the different search engines out there.

If you are old enough to remember when there were more than a

How SEO has changed the way we search for things onlinehundred search en Read More

“We can get your site on the 1st page of Google! For a next to nothing price!” It has become part and parcel of the life of a small business owner to field such emails selling professional SEO services. But how can anyone possibly “promise” anything when it comes to SEO? Let's be realistic here... Read More

In the old days, every entrepreneur dreamed of easily taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is up from the dead zone, but is still less than half the rate of 15 years ago. Smart entrepreneurs now avoid this option lik Read More

Ed Sabol went from filming backyard birthday parties and family vacations to being a legendary figure in the game of football. This is the story of how he did it. Read More

Media platforms have become a valuable marketing tool for businesses large and small. Many experts suggest that maintaining presence on a variety of social media platforms is vital to the overall success of a social media marketing campaign. To get the most out of your social media marketing effo Read More

Since Twitter came on the scene in 2006, it has had a huge impact on our culture- both offline and online. Whether users choose to share their deepest secrets, promote their new business ventures or connect with long-lost friends, Twitter has a variety of uses.

An infographic and article from eL Read More

In the last five years, the emergence of subscription-based businesses has skyrocketed thanks in part to the Internet. If you're considering evolving your business to follow in the mighty footsteps of Netflix, take a look at how best to make the subscription model work for you. Read More

It's a good time to be a franchiser in Phoenix, Arizona. A very good time. The upcoming Super Bowl will bring plenty of visitors -- and plenty of business. Small Business Trends interviewed some of these franchises to find out how they are taking advantage of these opportunities -- and whether they Read More

50% of Mobile Users Own Both Smartphone and Tablet

Build content for both Smartphone and tablet users. A whopping 66% get news on both devices. Readz notes that 112.5 adults in the US are expected to own a tablet in the year 2016. This means that over 1/3 of the adults in the United States will Read More

First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm.

Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. I’ve gotten a lot of questions about, ‘Shouldn’t we be focusing on their buying process,” “ Read More