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Knowledge is the factor that distinguishes the successful from unsuccessful, and therefore seen as a crucial element in achieving competitive advantage in the market. In order to infiltrate knowledge into the organization, significant investments in employee training need to be taken Read More

Segmentation literally means grouping. When you group your list into categories that represent the subjects that your audience is most interested in. Here's why segmentation is critical to your success and how to do it. Read More

At Tweak Your Biz, we’ve published lots of great articles on SEO. Here are the ten most popular Tweak Your Biz articles ever on search engine optimization and search engine marketing. Read More

A recent study conducted by Acronis asked people what they value more, their data, or their device. Overwhelmingly, the respondents cared more about their data: their pictures, contacts, and music. The devices they use to access the data were secondary. Yet, while most people go to lengths to prote Read More

The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also can help you grow your business. Read More

You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

Farnoosh Torabi has established herself as one of the prominent personal finance gurus out there. You’ve probably seen her on tv on popular shows like the Today Show, MSNBC, CNN, Larry King Live, Dr. Oz, The View etc… Read More

We have been nominated at the Small Business Book Awards. That’s really cool. I don’t usually enter awards like this, but since we are nominated, I might as well ask you for your support. It is a good venue to let the world know that we write great business books. Read More

Once a successful through-line has been established for a story, the audience cannot help but be drawn in to see how the drama unfolds, curious as to whether the main characters achieve their mission. In makes no difference if you’re writing a feature-length Hollywood movie or producing a great pie Read More

SEO or search engine optimisation is something of an invisible science. It takes time to get a site ranking and clients can sometimes be frustrated by the lack of visible changes. Link-building and onsite SEO, in particular, are so important but they’re not something the client really sees. Read More