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I'm sure you've heard of a funnel because it is also called a back-end. Today, we are continuing our course in list building and we are going to talk about how to create a killer monetized back-end. Read More

Regardless of whether you’ve been out of the flow, though, you likely have a pile of stuff to work through, as well. Read More

Story telling has fashioned civilization, destroyed cultures and built up nations.
Through stories people have been persuaded, inspired and nudged to act out a vision.
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In this blog post I discuss the importance of selling the outcome your service provides. This is a great way to differentiate yourself from the competition. Read More

YouTube and Vimeo are indisputably the two most majors players in the user-generated video platform space, but which one is right for your business? Read More

A few years ago, the idea that company culture affects the bottom line was a radical notion. These days, it’s generally accepted.

According to a July 2013 working paper by three researchers at the Harvard School of Business, companies that take long-term approaches to so-called “sustainability” Read More

Ever wonder how long it takes to register a business' trademarks with the USPTO? This article breaks down the typical trademark application timeline. Read More

Do you know what people are saying about your brand online? If not, it's time to manage your reputation. Read More

One of the most important characteristics in an effective leader is also one you can further develop with a bit of effort and reflection is self-awareness. Read More

Jesse Aaron discusses 7 advantages that small businesses hold over large businesses. This includes customer relations, finding talent, flexibility, the ease of scheduling and more. Read More