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used to love the word “niche.” It was so obvious to me that if you wanted to succeed with limited resources, you needed to find a sector of the market with few competitors. You needed to find a unique topic that you could be better than anybody else at. That way, you would be fighting a downhill b Read More

After a recent spike in credit card theft in the United States, Congress is abandoning unsecure traditional payment methods for “smart card” technology. Although these more advanced credit cards may be new to the United States, they have existed in other international markets for more than twenty y Read More

You make media. You're building follower count. Your Influency is on the upswing. And then you realize Facebook might be meaningless. Time for a marketing reset Read More

Let's face it, we love our employees, but when cash flows are tight, it can be tough to find extra ways to show them how much we appreciate them. Here are some suggestions that almost any business can afford. Read More

Tumblrs full of kitten pictures, websites ranking the helpfulness of individual restaurant reviews, Pinterest pages full of tasty ways to prepare vegetables you’ve never even heard of — at its core, the internet is about collections. We find topics we care about or people who we want to connect wit Read More

Efficiency is everything for wholesale distributors and other retail suppliers. Rather than relying on paper-based purchasing tools, NetSuite Inventory Management offers a cloud-based solution that can lower costs and streamline the distribution process.

In this NetSuite Inventory Management rev Read More

When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. Read More

In this article I show you how authentic marketing is the often ignored key to growth and getting noticed regardless of your marketing budget. It doesn't cost you a nickel in fact. Read More

Small business owners often let their diets fall to the wayside, but this is not good for them for a slew of reasons. Here's a short guide to making better nutrition choices at work. Read More

Total reward statements are used by employers to show the true value of the benefits that an employee receives on top of their base salary.
Many employees do not truly appreciate the investment that their employers make on their behalf and will often consider a job offer with very little increase Read More