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For your business to achieve its success, you need to fully understand your customers and cater to their needs. Here are some ways to do that. Read More

These are the cold hard facts about your proposed target market. Where do they live, how old are they, what education level have they achieved, and where do they fall in terms of income. It’s very important to try and capture as much information as possible Read More

A brand is a concept; not a thing that you can hold in your hand. It’s not a symbol, it’s a feeling. And believe it or not you can even have multiple brands. Although most people have a hard enough time just focusing on one.

Sometimes these changes are between groups and happen multiple times a Read More

Many companies conduct annual employee surveys to understand what their people are really feeling. Sadly, many leaders fail to apply the lessons learned from these exercises, which is actually worse than not conducting the survey in the first place.

But for organization leaders who do try and im Read More

By Matt Boyd:

The biggest responsibility of an early stage entrepreneur is answering this question: Do people want or need the product you’re offering?

It’s a bit of a catch 22.

No product, no testing. No testing, no feedback.

No feedback…well, you see where I’m going with this.

Fort Read More

By Lynne Strang:

If you're into music, you may know that Dexter Holland is the lead singer for The Offspring, a punk-rock band. What's less known is the fact that he's also a successful entrepreneur and a scientist. Holland started a hot sauce company, Gringo Bandito, when he was in his early 40 Read More

By Tim Berry:

I like this. If you want real customer feedback, keep it simple. My friend Stephen Lahey, of Small Business Talent, understand email, and who he’s talking to, when he asks his small business owner clients one simple question: Read More

By Stefan Engeseth:

Today BabyBjörn is a multi million business that started off with a humble investment of 300 Euros and hard work – for example traveling 110 days each year for 25 years. Behind all the work I sense a unique leadership that seems to be based on more than the traditional “walk Read More

Building a website or blog is all about building relationships and one skill you will need to know is how to email a fellow blogger… but the right way.

A lot of bloggers and website owners email me every day. You would literally cry if you saw my daily emails. Some people want to guest post, som Read More

Use your About page to set yourself apart online, strengthen your brand identity, and create a connection with prospective clients. Here's how. Read More