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The future of commerce is social; brands that want to stay ahead of the innovation curve should begin selling through social media now in order to develop a strong competitive advantage later, when shoppers complete a majority of their purchases through their favorite social sites. Read More

Consumers love coupons, and brands are eager to issue them. Discounts and special offers make it easy to incentivize hesitant shoppers to finally pull the trigger and past purchasers to place their second, third or, even, tenth order. Of course, the smartest stores are selective about how they dist Read More

It’s no secret building an email list is important for your business.

A recent study by Capterra found the average return for every $1 spent on email marketing is $44.25.

Email provides a vehicle for turning online traffic into leads.

And leads into repeat paying customers. Read More

With 77 percent of preferring communication through email, according to ExactTarget, keeping these trends at the forefront of your email marketing campaigns will enhance their effectiveness. Read More

Whether your resolution is getting into shape, or just eating a bit healthier, it can feel a little daunting to try to integrate healthy changes into a busy workday. That being said, if you establish a plan, it’s pretty easy to do.
http://bit.ly/1IV1GVg Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

What do highly successful people have that others don’t? What contributes to their success? It has nothing to do with money or even luck. It’s all about motivation. Here are 10 things successful people do differently to stay motivated. Read More

Most entrepreneurs, and members of any small team, naively assume that the key to their success is hard work, dedication, and long hours in the business. In reality, their effectiveness is usually more related to how well they develop their work relationships with peers and business leaders. First Read More