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Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More

Good SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you. Read More

Every sale you make is worth more than the cost of the products or services charged in that one transaction. The question is, from now until death, how many customers come back for repeat orders, how often, how much do they spend, how how does that affect your PPC campaign Read More