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As the web continues to evolve, users are becoming increasingly blind to ads that enable publishers to provide access to content for free. Users don’t see ads, either because they have chosen to block them out mentally, or because they are using software or a browser plugin to hide them.

Now, ne Read More

The presence of IoT gadgets, services and technologies have drastically impacted the way in which we lead our lives – from the office, to lunch breaks, and of course, to our home lives. Today, we don’t need to be physically present to carry out daily home tasks and chores. . Whether you need to act Read More

As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attem Read More

More than ever before, crowdfunding ecommerce platforms are impacting our experiences in obtaining and selling goods.
Crowdfunding has provided an efficient, innovative way for organizations and individuals to raise capital by asking a large group of people for financing.

This juxtaposes the Read More

The simple truth is … we all want to get more done. That’s exactly why the market for productivity tools has exploded to the tune of “nearly 5 billion downloads of enterprise apps this year alone.”

Not surprisingly, productivity tools all make the same promise: “Do more … by doing less.” With so Read More

Marketing automation is one way small businesses can adequately compete with large enterprises. By automating marketing tasks such as social media and lead generation, businesses with a small staff can accomplish the work that a larger organization can do.

Marketing automation need not be expe Read More

One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

If social media is not delivering the return on investment (ROI) you expect, the problem isn’t the social networks. Just as a blog won’t make money if it isn’t monetized, you can’t expect social media to generate income for you unless you are using it to drive leads and sales. Read More

The world of marketing is changing rapidly, to put it lightly.

Unfortunately, some industries have struggled to stay relevant, and they face even more trouble if they continue to stay on their current paths.

These antiquated industries need to embrace a few core marketing strategies, ones t Read More

In the last few years, the tide has steadily been turning against desktop computing and in favor of mobile devices, with an increasing proportion of users getting online from mobile devices.

The new changes to Google’s search ranking algorithm apply to mobile users and their search queries. Any Read More