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You could call them motherhood statements, such as never discount your price or all small businesses must be on Twitter. It may seem easier and safer to just go along with these statements and follow what is said. The problem is if you automatically do this it can stop innovation and opportunities. Read More

If you’re determined to expand your sales this year, you’ve probably brainstormed creative ways to achieve your goal. Ideas like breaking into new territories, adding to your products or services or expanding your team so you can serve more of your market are probably on that list. But you may not Read More

In business and in life, understanding how to deal with failure is just as important as succeeding. Indeed, how we handle failure is often an indication of whether or not we will succeed in the end. Consider how you can turn failure into your next chance to succeed. Read More

If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

There have been a few blog posts here on Blogging Bookshelf that I’ve been a little nervous about publishing. That nervousness usually stems from me not knowing how my readers are going to react to what I’ve posted. The funny thing is that those posts are the ones that end up getting me the most tr Read More

Anyone who’s been on a cruise before knows that the cruise experience is all about customer service, from the attendants who clean your room and turn down your bed, to the wait staff and entertainers who make it their job to delight you in every way.

Having been pampered and indulged for a week, Read More

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entree for the first time – you need a recipe, even though it may look simple. You know the basic ingredients, and you can visualize the results you want. Yet you may not be so sure where Read More

Interview with Andrew Warner, Founder of Mixergy.com, on how he got Mixergy started, how he gets awesome interviews, keys to building the Mixergy community, and more. Read More

I was reading a great post by Amir Khella, the post titled What I Wish Someone Had Told Me 4 Years Ago talked about what he learned when he was still an aspiring entrepreneur and he also talked about the reasons why many aspiring entrepreneurs don’t get things done, yet they keep looking for the ri Read More

An online merchant wrote: "We have always had an issue with offering discounts to our affiliates because then we end up paying the affiliate a commission, discounting the costume to the customer ... and nothing is left for us to even cover our costs. Do you have any other suggestions of promotions Read More