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There are times when the tasks associated with running two blogs and consulting become quite demanding. I realized early on that if I wanted to be able to handle everything effectively, I was going to have to plan and create Read More

If time is money, then more time spent by salaried employees working from home, and not on their commute, is MORE money. Read More

1. Stop talking about your products and services and create valuable content.

2. Increase conversion rates on your landing pages by improving your buttons.

3. Build your thought leadership and digital influence through transparency.

4. Demonstrate commitment and increase your digital inf Read More

We would all love it if everyone who visited our website opted in to it somehow via RSS, social media, e-newsletter, etc. Having someone opt-in to your website means that they are committed to your website because they like what you are doing. There are a lot of things that can affect your opt-in c Read More

Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or b Read More

Why taking shortcuts and doing what is cheap and easy may not be the right thing for your business. This article was written based on some questions that I recently received by my blog readers Read More

When I finished school I worked in a factory for a few weeks before going to university. I made a game of each shift to overcome the boredom and heat and thinking about the experience here are a few marketing lessons I learnt. Read More

One of the top reasons companies fall off the face of the social media marketing world is because they aren’t seeing results right away. They begin to think the time being invested in social media marketing is a waste and resort back to their traditional marketing tactics. Let me explain something: Read More

The fourth quarter is quickly approaching, but there is still time to analyze your websites, and make them (especially those of them that are in any way related to the Q4 shopping season) more mobile-friendly. This post lists 8 tips on how exactly to optimize your websites for mobile. Read More

Content is key for optimizing websites; here are five tips for generating new topics to cover on your small business website or blog. Read More